Posted by: Norman Brook | June 11, 2008

London 2012 Inspire Mark

Norman Brook – Sport and leisure Consultants are delighted to learn that London 2012 has launched a new mark for use by non-commercial organisations.

News of the mark was released last week at Downing Street reception along with details of the Legacy Plans for the 2012 London Olympic Games.  The DCMS press release announced the unveiling the `Inspire Mark’, part of the 2012 brand family. This is the first time the International Olympic Committee have approved a non-commercial brand which can be awarded to non-commercial projects and programmes that help to deliver our legacy ambitions for 2012 and beyond.”

As a member of the British National Olympic Committee, Norman Brook was a strong voice in asking for a mark that could be used by the National Governing Bodies of Sport to inspire a new generation of young people to take up sport.  He raised the issue on a number of occassions along with fellow CEOs from other Olympic sports at meetings of both the NOC and LOCOG including directly raising the issue with Lord Sebastian Coe, the Chairman of the London 2012 Olympic Games.

Norman Brook stated “I am delighted that sport now has a brand identity that it can use to associate its non-commercial activities with the London 2012 Olympic Games. The “inspire” mark will create a tangible link between sports activities and the 2012 Games.”

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